AdvertisementThe two couldn't handle the spiciness, but Kim still believed there was a market for a spicier ramen.
"We have to do a ramen version of this," she recalled to WSJ.
According to Kim, Samyang's food development team took months to perfect the flavor, going through 1,200 chickens and two tons of sauce.
Kim herself initially couldn't handle the spiciness of Buldak — its original flavor rated at around 4,000 Scoville Heat Units.
Costco also has been selling Buldak at some West Coast locations and is considering expanding the ramen's availability throughout the US, Samyang told the publication.
Persons:
—, Kim Jung, soo, Kim, Buldak, Samyang
Organizations:
Service, Business, Wall Street, Walmart, Costco
Locations:
South Korean, Korea, West Coast